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1. Flavor - I had bought oat bran from different brands. I consume the bran raw. Earlier brands were plain tasting. This one was delicious. Even my kids liked it.
2. Most economic - This brand is slightly cheaper than other brands if you buy 2 kilos or more.
3. Customer service - I had a minor issue with the product. The response was very prompt and satisfactory. They personally called me.
4. Brand name - Oateo is milled in Sri Lanka. Though the product is not certified organic, Sri Lanka is more into traditional farming. Maybe that could explain the flavor. Moreover I found from my research that the manufacturer "Aussee Oats" is the biggest manufacturer of oats in south Asia. In fact they are the suppliers to most of the brands in India."